Lending Helping Hand, a dedicated non-profit organization, celebrated its 4th Annual Christmas Toy Giveaway, spreading holiday cheer to the Petersburg community. With creative support from Man By Design, a 6-video campaign was launched to increase awareness and engagement among local residents. The videos, which averaged 1,500 views each, captured the heart of the organization’s mission, featuring inspiring community stories and encouraging participation.

The event was a resounding success, with over 1,500 toys distributed to children and 568 attendees gathering to celebrate the spirit of giving. The visionary behind this impactful initiative, LaVerle Talley, founder and executive director of Lending Helping Hand, was recognized for her dedication by being nominated and featured in The Process Index newspaper.

This collaboration highlights the power of strategic storytelling, community-driven initiatives, and visionary leadership in creating meaningful connections and making a tangible difference in the lives of those in need.